Frank's blog

Readers invest in your story not just for the action, the twists, or even the world you’ve built—they invest because they care about the...

Every unforgettable story reaches a breaking point—the moment when all hope seems gone, when the hero appears defeated, and when the...

When readers fall in love with a story, it’s rarely because of the plot alone. What keeps them hooked is the people  (or creatures, or...